Apollo.io covers a wide market but doesn't focus deeply on any segment. For SMB-focused teams, this means wading through irrelevant contacts.
With a massive database, Apollo's data quality can be inconsistent. Many users report higher bounce rates compared to curated alternatives.
Apollo's pricing tiers are confusing with different credit allowances, sequence limits, and feature gates at each level.
Apollo tries to be an all-in-one platform (CRM, sequences, calling) which adds complexity when you just need quality contacts.
| Feature | Apollo.io | MessageCEO |
|---|---|---|
| Starting Price | $49/month ($588/year) | $99/year |
| SMB Contact Focus | General market | SMB-focused |
| Data Verification | Automated | Verified + daily updates |
| Ease of Use | Complex (many features) | Simple & focused |
| Free Trial | Limited free tier | 3-day full access |
| Email Credits | Credit-based | 20K standard / Unlimited Pro |
Enterprise pricing shouldn't be the only option for quality B2B data
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