Jacob Clarkson

Rackspace MailGun Outlook Microsoft Office 365 Apache WordPress.org Google Tag Manager Mobile Friendly Remote AI

strategy optimisation digital marketing customer relationship management organisation & leadership transformation digital ecommerce subscription technology legacy technology ab testing technology information & internet customer insight data analytics marketing effectiveness business intelligence digital innovation ecommerce analytics customer behavior competitive analysis business growth user engagement data-driven decisions customer journey proprietary models marketing attribution test & learn customer feedback quantitative analysis qualitative insights customer retention decision making legacy systems revenue optimization digital strategy customer experience performance benchmarking data science return on investment agility iterative process scientific approach innovation framework sales funnel digital channels performance metrics customer satisfaction feedback loops ecommerce strategy user experience improvement channel performance data aggregation creative insights customer acquisition digital culture service design strategic insights impact measurement consumer insights digital transformation marketing & advertising crm sales enterprise software enterprises computer software information technology & services b2b e-commerce consumer internet consumers internet analytics marketing