Paul Gaskell

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branding strategy innovation insight category growth sustainability brand positioning customer journey segmentation business consulting & services brand strategy marketing consultancy consumer insights design advertising market growth customer experience digital marketing fmcg brand identity packaging design strategic positioning emotional connection market segmentation consumer engagement creative strategy digital transformation market analysis brand visioning cross-category marketing brand revitalization design thinking consumer-driven insights trend analysis social media strategy competitive analysis corporate branding customer retention new product development data analytics brand equity omnichannel marketing creative communications stakeholder engagement public relations thought leadership brand loyalty business development channel strategy user experience design community engagement employee advocacy inclusivity cultural trends experiential marketing environmental services renewables & environment management consulting marketing consulting b2b consulting marketing & advertising