Jose Balarezo

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market research packaging research shopper research quantitative research qualitative research behavioral science behavioral economics eye tracking research shopper labs pdp pages omnichannel research new product development new product testing luxury research digital research behavioral frameworks shopper growth consumer package goods research retail grocery research consumer behavior research ecommerce data intelligence purchase transaction consumer behavior pack design behavioral insights packpower score ai tools e-commerce testing buyer journey mapping digital visuals retail insights pack validation consumer packaged goods sales performance pack optimization branding strategies shopper insights multi-channel marketing consumer understanding pack discovery visual analysis advertising effectiveness packaging innovation predictive analytics strategic decision making technology integration brand loyalty sales conversion consumer motivations data-driven strategies shelf context online shopping behaviors retail dynamics e-commerce optimization behavioral data purchase drivers consumer engagement market positioning ai-driven insights category insights competitive analysis design metrics high-impact packaging path-to-purchase research innovation in marketing critical purchase moments packaging optimization decision precision intelligence ai-driven solutions health & well-being technology digital shelf optimization sku management compliance shopper engagement multi-channel retail behavioral segmentation innovative marketing strategies community engagement data privacy customer demographics product design purchase decisions market development immersive experiences gamification trust-building athlete consumers new retail landscape e-commerce consumer internet consumers internet information technology & services enterprise software enterprises computer software b2b