Thomas Gatten

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business intelligence big data artificial intelligence machine learning marketing enterprise software deep information technology software information technology software development b2b advertising ad spend optimization target audience identification total addressable market marketing attribution account-based marketing customer engagement lead generation ai-driven marketing ad platform precision targeting campaign management buyer persona analysis digital marketing strategy media waste reduction performance analytics customer profiling business insights advertising roi multi-channel marketing lead conversion rates data-driven marketing engagement metrics ad performance tracking buyer intent customer acquisition costs programmatic advertising social media targeting advertising efficiency sales enablement marketing automation revenue growth audience segmentation personalized advertising business development lead nurturing high-intent leads brand engagement marketing insights cross-platform advertising content optimization advertising innovations customer feedback targeted campaigns digital ads ad performance measurement market research performance optimization audience insights click-through rate improvements analytics information technology & services enterprises computer software b2b marketing & advertising sales saas