Roger Jackson

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shopper research category management shopper marketing retailer benchmarking shopper insight cpg shopper insights data analytics shoppers satisfaction retailer strategy competitive benchmarking consumer behavior surveys data-driven decisions shopping trends category analysis retail insights proposal optimization objective metrics brand performance consumer preferences shopping motivations quantitative data product positioning business intelligence shopper measurement continuous data collection market dynamics measurement programs behavioral insights retailer performance customer loyalty purchase drivers retail negotiations strategic decision making macroeconomic trends shopper motivations consumer dynamics shopper engagement in-store observations data visualization retail analytics category comparisons cross-category insights business growth strategies retail trends customer experience recommendation systems shopper feedback decision hierarchy promotional effectiveness shopping habits category role analysis path to purchase analytics information technology & services