RG

Rich Groom

Partner, Chief Executive Officer

Sparks Research

Clemson, South Carolina


Contact Information

Email
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Company Information

Company
Sparks Research
Industry
market research
Employees
28.0
Seniority
C suite
Annual Revenue
21799000.0

Technologies

Outlook Active Campaign Typekit Mobile Friendly Google Tag Manager SAP Android Remote

Keywords

consumer market insights marketing research customer satisfaction loyalty statistical modeling strategic marketing consumer amp market insights customer satisfaction amp loyalty managed services business intelligence user experience feedbacktesting analytics market research customer experience consumer insights data analytics branding employee engagement organizational culture new product testing brand positioning customer satisfaction loyalty measurement concept testing market segmentation advertising effectiveness price elasticity predictive modeling ethnographic research survey methodology customer touchpoints data-driven decision-making qualitative research quantitative research business strategy customer journey mapping customer feedback voice of the customer sample management case studies industry insights data management organizational effectiveness consumer behavior value identification marketing strategies market trends decision support research methodologies behavioral analysis market dynamics demographic research competitive analysis big data impact assessment business optimization stakeholder analysis project management research design information technology & services marketing strategy marketing & advertising enterprise software enterprises computer software b2b productivity

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