Paul McConville

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advertising services growth agency conversion rate optimization paid channels creative testing landing page optimization ecommerce dtc lead generation social advertising user behavior tracking incrementality testing media buying personalization data-driven design creative strategy cross-channel marketing performance marketing branding audience segmentation optimization strategies proprietary measurement pixel algorithmic experimentation managed growth campaigns multi-armed bandit algorithm bespoke marketing solutions creative development ad performance website user experience marketing analytics advertising strategies traffic source analysis customer journey optimization user experience design strategic consulting scroll-proof ads custom landing pages client relationships engagement metrics digital advertising targeted campaigns affiliate marketing direct-to-consumer marketing ctr analysis social media marketing influencer partnerships paid search campaigns mobile campaign measurement analytics reporting customer acquisition strategies marketing & advertising e-commerce consumer internet consumers internet information technology & services sales b2b management consulting