Graham Allen

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advertising services in-game advertising playable ads video ads interactive advertising brand engagement mobile gaming game franchises audience insights rewarded videos creative advertising ad performance measurement gaming performance player-first approach market research brand safety custom research seamless integration ad recall purchase intent advertising solutions gaming audience cross-platform gaming creative solutions dynamic advertising engagement metrics interactive experiences gaming insights data-driven advertising branded experiences social gaming gaming culture targeted advertising video game advertising multiplatform players brand visibility premium ad formats ad exposure brand integration attention measurement immersive experiences turnkey formats digital marketing advertising effectiveness ad visibility consumer behavior branding opportunities customizable ads gaming metrics strategic advertising engagement strategies gaming industry esports audience reach marketing solutions diverse demographics iconic franchises candy crush saga call of duty world of warcraft diablo overwatch competitive gaming advertising insights media kit global presence interactive entertainment community building digital entertainment risk reduction accessibility gaming research customer engagement diverse game genres social connections premium experiences free-to-play models customer segmentation age diversity gender inclusivity lifestyle interests psychographics buying behavior marketing & advertising