Helga Alvarez

Gmail Google Apps Stripe OneTrust React Redux Hubspot Basis Remote

digital marketing facebook advertising instagram advertising ecommerce paidsocial pixel google advertising tiktok advertising pinterest advertising google shopping product feeds meta advertising conversion tracking data warehousing bi reporting performance marketing ecommerce marketing shopify development ppc marketplaces social media marketing music information technology consumer internet social media internet advertising services data processing analytics ecommerce solutions creative strategy customer behavior tracking ad spend efficiency campaign management cro (conversion rate optimization) data layer integration attribution modeling roi forecasting cross-channel strategy signal processing personalized marketing a/b testing user experience design meta pixel implementation google tag manager server side tracking google analytics 4 consent management audience targeting funnel structuring performance intelligence advertising automation first party data digital marketing strategy product feed optimization creative testing multi-format ads paid social strategy cohort analysis ltv analysis insights mining data audits brand tailored content ad performance optimization video production social ads dynamic content creation e-learning strategies customer journey mapping shopify expertise market research data-driven marketing customer acquisition costs global solutions marketing & advertising e-commerce consumers information technology & services