FO

Fernando Ortiz

Marketing Director | CMO at HEINEKEN Panamá

HEINEKEN Panamá

Panama, Panama


Contact Information

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Company Information

Company
HEINEKEN Panamá
Industry
food & beverages
Employees
250.0
Seniority
C suite

Technologies

Nginx Render

Keywords

food & beverage services heineken beer production responsible drinking sustainable strategy amstel ultra cerveza panama cristal beer guinness ready to drink low calorie beer high quality beverages social responsibility community engagement brand values premium lager natural ingredients malta traditional brewing craft beer consumer insights beverage marketing quality assurance business integrity market innovation cross-platform marketing customer experience event sponsorship alcohol-free options social media engagement user-generated content brand loyalty consumer preferences cold chain logistics taste satisfaction brand identity outdoor marketing retail partnerships delivery services nutritional information brewery history global beer market cerveza nacional beer varieties customer feedback local pride international standards community growth ecological responsibility data protection online shopping brewing industry local production premium beer heineken beer cristal soberana alcohol-free beer heineken 0.0 heineken silver draught beer beer distribution hospitality market growth sustainability innovation economic development job creation craft beer competition panamanian market beer consumption trends retail & hospitality sectors beverage retail modern brewery infrastructure drink-it system customer loyalty balanced taste social drinking culture investment in local economy beer market dynamics food & beverages consumer goods consumers wine & spirits e-commerce consumer internet internet information technology & services leisure travel & tourism environmental services renewables & environment

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