Brad Friedman

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live sports advertising software development sports advertising programmatic marketplace media buying campaign management digital advertising data analytics real-time advertising creative ad solutions audience targeting live sports integration campaign optimization inventory management brand engagement advertiser collaboration performance insights ad delivery programmatic advertising advertising technology buyer-seller marketplace custom targeting options campaign strategy digital media services ad ops management real-time data insights & optimizations enhanced reporting customer success management data-driven advertising ad inventory transparency in advertising dynamic messaging live game data efficiency in ad operations multi-channel advertising cross-platform delivery real-time collaboration user data analytics advertising performance tracking audience segmentation media planning tools digital campaign execution creative asset management reporting dashboards kpi tracking supply chain management demand-side platform publisher data engagement metrics revenue optimization information technology & services marketing & advertising logistics & supply chain