Lauren Durant

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brand activation experiential marketing route to market category expertise channel network touchpoint specialists creative studio promotions activation sampling experiential sampling shopper marketing store audits market research distribution merchandising hybrid events events & conferences expos advertising services brand activations consumer insights data-driven marketing field marketing promotional campaigns consumer engagement digital services virtual events phygital experiences loyalty programs trade marketing channel expansion sales optimization retail activation mystery shopping pos strategy distribution management real-time tracking field activity management consumer behavioral analysis on-pack promotions channel optimization in-store sampling trade shows influencer marketing social media strategy mobile marketing data collection performance management supply chain logistics brand awareness customer retention promotional marketing 360-degree marketing last mile delivery digital customer journey roi analysis audits promotional merchandise campaign management real-time reporting customer loyalty market intelligence tangible results trade promotions staff incentives marketing & advertising e-commerce consumer internet consumers internet information technology & services auditing