Alexis Marcombe

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retail retail media media digital advertising digital advertising data performance branding roi roas dooh onsite offsite customer journey id online audio & video media e-commerce unified platform first-party data cookies personalized advertising retailer partnerships media spend consumer engagement revenue generation loyalty programs advertising solutions retail media leadership tech integration consumer insights omnichannel marketing strategic partnerships market analysis ad performance brand visibility purchase tracking ad targeting media activation cross-platform advertising sales uplift consumer behavior data monetization roi measurement brand strategy retail expertise data privacy innovation in advertising market expansion regional networks customer acquisition personalization strategies real-time analytics retail technology click-through rate ad campaign optimization consumer journey ad retargeting integrated solutions maximizing ad spend technology platform data-driven insights campaign measurement targeted advertising digital out-of-home point-of-sale advertising coupon distribution modular approach crm data e-commerce revenue market performance brand optimization customer targeting international reach retail media alliance advanced analytics advertising technology digital marketing strategies retail partnerships performance metrics marketing & advertising online media consumer internet consumers internet information technology & services enterprise software enterprises computer software b2b