Alexis Rateau

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process design inhousing digital audit marketing technology digital measurement digital strategy data amp analytics business scaling data analytics digital marketing business consulting & services marketing operations growth strategy efficiency improvements customer experience enhancement data-driven insights marketing measurement performance optimization organizational structure data infrastructure talent acquisition training programs operating models stakeholder alignment personalized marketing strategies customer journey analysis collaboration solutions first-party data kpi development martech integration technology stack design rfp management audit & assessment cross-functional collaboration agile marketing compliance & ethics digital advertising tactics ai-driven solutions in-house marketing vendor assessment customer data platforms demand-side platforms mobile measurement creative management business objectives alignment strategic marketing project management data utilization market analysis industry benchmarks marketing initiatives evaluation return on investment digital marketing frameworks trend adaptation team upskilling communication strategies marketing marketing & advertising management consulting productivity