Ivan Dybdal

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advertising media trading software development martech programmatic rtb adtech artificial intelligence machine learning automation advertising performance bid optimisation data consolidation campaign management real-time analytics ai algorithms chatfst technology post-campaign analysis data-driven decisions biddable media multi-platform data workflow automation campaign performance insights & analytics report generation manual processes campaign objectives optimisation strategies data normalisation programmatic expertise dashboards multi-dimensional bidding campaign insights reduced labor hours data cleaning transparency in supply chain customer partnership kpi improvement decision-making performance boost automated insights advertiser results data science ai architecture dynamic data analysis campaign strategies hidden opportunities programmatic advertising real-time optimisation marketing analytics performance metrics data analysis digital marketing solutions audience targeting efficiency improvements growth opportunities information technology & services data analytics