Aurelie Havet

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bigdata connaissance client data science marketing crm data quality data analyse data architecture dataviz media insights acculturation consulting performance retail distribution retail media technology information & internet customer experience data analysis artificial intelligence personalization customer insights client profiling data sharing market segmentation targeted advertising customer engagement digital marketing e-commerce omnichannel retail data security consumer behavior data privacy data-driven solutions business intelligence promotional offers real-time analytics purchase history customer habits loyalty programs customer loyalty brand partnerships sales optimization online shopping consumer preferences data collection interaction management client communication data processing business analytics data-driven marketing customer support digital transformation retail technology customer retention data governance crm solutions sales strategies intent-based marketing customer data platform behavioral targeting multichannel marketing in-store experience customer satisfaction information management retail commerce ai technology customer behavior analysis retail media management omnichannel activation consumer engagement ethical data use transparency customer-centric approach partnerships retail tech marketing optimization gdpr compliance customer relationship management profiling advertising strategies data activation retail transformation consumer knowledge technological expertise personalized offers retail industry france european market household representation fast-moving consumer goods (fmcg) strategic insights innovation in retail media sales enterprise software enterprises computer software information technology & services b2b data analytics marketing & advertising consumer internet consumers internet computer & network security analytics it management