Johanna Faigelman

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brand & communications consulting attitude & behaviour mapping brand positioning white space innovation segmentation strategic development ad concept packagingtesting product feasibility barriers to usage human insights applied anthropology qualitative research cultural trends consumer behavior market research ethnographic insights patient experience behavior change strategic brand building consumer insights target audience analysis diversity & inclusion emotional insights consumer packaged goods brand strategy market trends cultural shifts generational studies business development marketing communications strategic marketing business growth deep human understanding consumer needs persona development innovation in research sustainability practices human-centric strategies consumer behavior analysis consumer psychology brand equity healthcare insights cultural anthropology trend analysis qualitative methodologies subconscious influences ethnographic research insights consulting behavioral science actionable insights user experience research market dynamics growth strategies behavioral change marketing cultural analysis target market research human behavior patterns competitive analysis b2b marketing & advertising public relations & communications