Utpal Kalita

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software development data-driven advertising converged tv advertising identity data data matching cross-platform measurement household identity audience targeting data collaboration privacy-centric platform first-party data automated audience matching strategic audience development connected tv multiscreen video measurement data onboarding permissioned data identity operating system content attribution audience segmentation ad campaign measurement video advertising solutions privacy-safe data real-time audience targeting data privacy compliance customer data integration cost-effective advertising automated marketing solutions advertising technology identity resolution pseudonymous identifiers customer insights advertiser tools data collaboration ecosystem scale advertising digital video inventory custom audience creation media partners advertiser platform viewership data ad performance analysis target audience measurement tv distributors data processing integrated marketing solutions privacy laws sales attribution cross-channel advertising b2b advertising solutions ad campaign optimization information technology & services