Christian Thaden

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brand management communication marketing sales organization culture change management customer experience digitalization sales excellence price management business marketing strategy business consulting & services marketing consulting sales consulting omnichannel strategy business strategy customer insights analytics process optimization team collaboration market analysis consumer behavior marketing automation customer journey mapping touchpoint management lead generation crm strategy online marketing strategy customer centricity value proposition data-driven marketing brand positioning market differentiation competitive analysis sustainable growth innovation strategy customer relationship management marketing performance kpi development agile marketing employee engagement business transformation stakeholder management value creation client advisory organizational development sales training pricing strategy revenue optimization operational excellence strategic partnerships brand communication market entry strategy integrated marketing marketing & advertising management consulting b2b information technology & services saas computer software enterprise software enterprises sales crm