Ilene Nathanson

Outlook Google Tag Manager Typekit Circle Basis AI

media planning media buying strategy & planning consumer & channel insights digital media paid social campaign measurement dashboards & analytics promotions & sponsorships media audits advertising behavior change advertising services human-centered media planning communications strategy integrated media buying consumer insights channel insights digital marketing mobile advertising social media engagement analytics tools promotional partnerships sponsorship strategy programmatic advertising traditional media broadcast media out-of-home advertising print advertising direct response data analytics digital platforms client collaboration brand positioning market research tv advertising ott advertising vod strategy advertising strategy marketing objectives business objectives audience engagement strategic planning content distribution performance metrics advertising effectiveness insight-driven strategy digital spend management media optimization target audience customer connection creative strategy media agency brand awareness customer behavior insights cross-channel marketing conversion tracking media placements roi analysis marketing & advertising internet information technology & services