Douglas Brooks

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marketing mix modeling pricing strategy analytics predictive modeling advanced analytics custom analytics business forecasting category modeling brand equity modeling unified marketing measurement attribution marketing measurement software advertising services agile attribution multi-touch attribution media testing pricing analytics demand signals brand funnel analysis customer segmentation promotion effectiveness sales force optimization predictive analytics marketing measurement data strategy change management unified measurement platform data analytics reporting platform incremental sales marketing roi holistic data analysis commercial effectiveness consumer insights marketing optimization strategy consulting digital marketing cross-channel measurement business performance analytics real-time reporting consumer electronics pharmaceutical analytics retail optimization data management solutions market testing strategies integrated analytics insights activation enterprise marketing solutions sustainable marketing practices esg considerations brand growth strategies business intelligence automotive marketing analytics media investment strategy client engagement global marketing solutions market research consulting behavioral analytics channel optimization operational analytics market dynamics analysis client value creation data-driven insights consulting services roi improvement brand equity cross-channel effectiveness real-time decision-making industry-specific solutions marketing effectiveness commercial measurement data management platform strategic consulting customer behavior analysis large enterprises c-suite engagement global scalability future-proofed solutions marketing analytics business growth performance metrics actionable insights marketing strategy optimization competitive analysis customer demographics industry benchmarks information technology & services marketing & advertising enterprise software enterprises computer software b2b management consulting consumers hardware