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shopper behavior analysis assortment planning category management retail fmcg consumer goods trend modeling product information management retailer & supplier collaboration assortment localization shopper segmentation demand forecasting retail planning assortment management merchandise planning campaign planning campaign management promotion management promotion planning retail pricing price optimization assortment optimization trade promotions software development trade promotion promotion optimization category insights shopper analytics marketing spend sales profitability promotion tactics data-driven decisions category growth shopper satisfaction promotion performance market analysis customer insights retailer collaboration forecast demand promotional lift demand planning inventory management marketing strategies promotion effectiveness roi analysis consumer behavior data integration promotional budgeting timing strategies media types promotion strategies promotional calendar decision recommendation analytics solutions cloud technology machine learning promotional campaigns marketing investment category development promotional evaluation sales growth retail strategy supplier collaboration data monetization shopper-centric planning market share growth sales forecasting product mix retail analytics consumers information technology & services marketing strategy marketing & advertising enterprise software enterprises computer software b2b artificial intelligence