Derick Lapointe

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direct marketing copywriting marketing strategy test strategies integrated marketing data analytics emarketing strategy email design & deployment creative design & production campaign planning interactve solutions microsites advertising services multichannel marketing data-driven decisions customer acquisition lead generation direct mail campaigns email marketing lead nurturing customer retention loyalty programs roi optimization analytics targeted advertising customer profiling audience identification response rates digital marketing sms marketing social media advertising ott ads display advertising web id plus retargeting print marketing campaign management customer journey engagement strategy cross-channel marketing advertising solutions brand engagement customer growth marketing automation conversion rate optimization email deliverability content marketing performance metrics data analysis market insights creative services web development account management strategic marketing print collateral customer insights service optimization consumer behavior analysis personalized marketing branding strategies marketing & advertising writing & editing sales e-commerce consumer internet consumers internet information technology & services saas computer software enterprise software enterprises b2b