Luke Cahill

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instore research mobile online immersions inhome ethnographies facilitated sessions empathy building innovation design marketing research incontext path to purchase qualitative research consumer packaged goods strategy packaging package research consumer insights intuition consumer intuition shopper insights shopper behavior retail optimization packaging design consumer engagement brand strategy win-at-shelf shopper empathy in-context research data quality concept optimization price strategy shelf impact e-commerce insights omni-channel strategy behavioral analysis emotional analytics team training collaborative research design audits qualitative analysis quantitative validation customer journey mapping research methodology consumer expectations category dynamics product validation data-driven decisions packaging optimization retail strategy brand development consumer perception market trends competitive analysis shell visibility brand recognition intercept studies research partnerships ethnographic research sales performance category positioning customer needs research frameworks insight generation consumer advocacy behavioral triggers strategic innovation internet information technology & services shipping logistics & supply chain