Katrina Bajorinas

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marketing mix modeling marketing analytics customer segmentation return on marketing investment marketing consulting software & dashboards unified measurement multitouch attribution commercial mix modeling brand impact advertising services data analytics commercial analytics roi analysis pricing optimization customer analytics scenario planning business intelligence performance measurement growth strategies customer franchise value predictive modeling data-driven decisions multi-touch attribution competitive analysis holistic view revenue optimization analytics platform data integration marketing effectiveness forecasting churn prediction sales performance touchpoint analytics dynamic intelligence adaptive analytics real-time insights customer journey analysis data visualization benchmarking roi genome data management marketing attribution statistical analysis retail analytics financial analytics predictive insights operational efficiency quantifying brand value consumer behavior artificial intelligence machine learning augmented analytics commercial decisioning empirical testing holistic measurement analytic solutions data-driven optimization marketing optimization measurement solutions roi measurement customer insights advanced analytics business growth strategic decision-making global presence fortune 500 brands customer journey operational analytics data-driven insights consulting services collaborative culture industry specialization customer retention revenue maximization analytics solutions long-term partnerships actionable insights business performance customer demographics multinational corporations marketing roi analytics platforms customer segments data-driven decision-making b2b management consulting marketing & advertising analytics information technology & services enterprise software enterprises computer software