Simon Dannatt

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consumer category exploration insight ideas & innovation brand strategy positioning new product development qualitative research communications creative strategy film visual storytelling brand architecture brand development market research consumer exploration quantitative research innovation segmentation online research analytics product innovation brand communication customer journey insight generation cultural anthropology marketing strategies advertising development brand experience user experience consumer insights brand storytelling creative analytics segment analysis journey mapping touchpoint optimization decision-making journeys innovation strategies behavioral research ethnographic studies market segmentation customer engagement creative territory development social media listening actionable insights trend forecasting client partnerships competition analysis brand positioning consumer perceptions cultural insights empathy in marketing strategic consulting marketing efficacy innovation pipeline value proposition creative development audience analysis brand messaging consumer behavior strategic recommendations branding excellence retail experience emerging trends customer loyalty media information technology & services marketing strategy marketing & advertising ux b2b management consulting