Shailesh Varudkar

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digital behaviour ad sov ecomm journey custom cohorts full funnel measurement integrated media planning marketing services consumer insights digital analytics audience activation real-time data behavioral analytics mobile behavior ecommerce insights advertising effectiveness panel surveys data collection market research consumer intelligence data-driven insights digital marketing strategies ad waste elimination high roi privacy-first advertising demographic targeting custom audience sets user engagement metrics ecommerce market share consumer behavior analysis content consumption tracking real-time market trends app usage statistics digital path to purchase competitive analysis target audience profiling ad campaign optimization audience segmentation data transparency zero-party data opt-in data collection gdpr compliance data accuracy actionable insights deterministic data digital strategy consumer feedback device analytics panelist demographics app engagement index click-through rates view-through conversions audience insights mobile app analytics marketing & advertising marketing