Sherri Dorfman

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health information technology consulting strategy development thought leadership management consulting business consulting & services healthcare strategy go-to-market strategy marketing communications market research patient acquisition demand generation brand advancement value articulation economic value modeling customer experience positioning & messaging stakeholder interviews webinars content strategy digital marketing market opportunity evaluation competitive analysis messaging strategies product-market fit brand strategy campaign development analytics & insights media relations crisis communication strategic planning creative development stakeholder engagement media monitoring integrated campaigns thought leadership content brand development visual branding market segmentation customer experience studies nps studies competitive differentiation sales pipeline growth marketing qualified leads market trends analysis audience engagement social listening brand awareness reputation management media placements content development impact analysis thought-provoking content business value health tech marketing marketing & advertising public relations & communications marketing