Chris Hooper

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market research behavioral science consumer behavior demand forecasting message testing market segmentation awareness trial usage brand tracking brand positioning drivers brand strategy heuristics biases implicit association test behavioral insights data analytics business intelligence behavioral economics consumer insights data science quantitative research predictive business intelligence data integration survey techniques simulated decision environments implicit drivers explicit drivers demand forecasting customer satisfaction latent drivers consumer decision-making market trends competitive analysis actionable insights consumer verticals life sciences b2b research cpg insights telecom studies financial services research media analytics energy market insights manufacturing analysis custom surveys methodology validation cultural biases data quality control research accuracy survey design gamified research insight generation market opportunities brand differentiation advertising effectiveness message optimization communication strategies target customer profiling behavioral heuristics customer engagement customer loyalty insights analytics information technology & services enterprise software enterprises computer software b2b