Steve McCord

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amazon advertising amazon marketing cloud amazon dsp custom audiences custom amc audiences e-commerce manufacturing consumer internet internet information technology advertising services ecommerce agency advertising management content optimization performance advertising data management shopper insights campaign management return on investment sales growth advertising technology proprietary technology real-time optimization programmatic advertising customer targeting audience activation market basket analysis new-to-brand customers advertising strategy ad spend optimization customer lifetime value search advertising sponsored products sponsored brands sponsored display a+ content brand awareness click-through rate conversion rates competitive analysis sales attribution campaign reporting performance metrics data analytics digital marketing display advertising streaming tv ads video advertising audio ads full-funnel strategy advertising goals ad performance tracking amazon storefront management content strategy keyword targeting feed optimization visibility optimization consumers information technology & services mechanical or industrial engineering marketing & advertising