Alexander Schmitt

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trade promotion management retail execution revenue growth management rgm for cpgs digitisation revenue management business planning change management tpm retx cpg digital transformation ai technology artificial intelligence large language models data science ai models pricing optimisation ttc trade terms & conditions price pack architecture software development data management ai & data science enterprise deployment solutions rgm analytics max ai tpx rex promo management pricing strategy integrated business planning commercial execution sales optimization insight generation ai-driven insights promotional effectiveness customer engagement market analysis sales forecasting data integration actionable analytics trade spend optimization profitability analysis demand forecasting real-time analytics channel management market dynamics campaign management performance metrics customer segmentation operational efficiency sales strategy alignment promotion effectiveness measurement data augmentation ai-enhanced data revenue optimization incrementality measurement cross-department collaboration executive dashboards ai-powered recommendations retail performance monitoring strategic planning solutions competitive analysis trade terms management customer profitability cost management solutions sales team productivity b2b information technology & services enterprise software enterprises computer software