Moshe Goldyan

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video advertising programmatic advertising media buying audience targeting own operated properties media house ssp exchange advertising services mobile ssp supply side platform monetization display advertising real-time bidding header bidding ad campaigns data optimization machine learning dynamic rules engine ad formats vast vpaid ad-fraud solutions transparency user engagement cross-device compatibility ad units integration digital marketing cpm maximization video ads in-stream ads audience segmentation user profiles lookalike audiences performance tracking analytics fraud detection video player ad placement viewability impressions management data points tracking technologies marketing solutions optimization tools customer control reporting deep audience insights publishers solutions revenue sources user experience improvement campaign management target market analysis global reach multi-segment optimization marketing & advertising artificial intelligence information technology & services computer & network security